Illustrating the concept of greenwashing and its impact on consumer perception.
Palabras clave
environmental,
deception,
sustainability,
claim,
eco,
friendly,
facades,
marketing,
corporate,
responsibility,
green,
ethical,
consumerism,
pr,
false,
advertising,
conscious,
branding,
sustainable,
image,
consumer,
exageration,
labeling,
trend,
manipulation,
ethic,
tactic,
consumer,
illustration,
strategy,
environmentally friendly,
perception,
business,
ethic,
promotion,
trust,
impact,
awareness,
claim