Brand equity measurement, scales balancing brand value, statistical background, 3D illustration
Palabras clave
brand,
equity,
measurement,
scale,
balance,
value,
statistical,
background,
three-dimensional,
illustration,
technique,
response,
performance,
position,
perception,
awareness,
loyalty,
consumer,
investment,
management,
business,
influence,
advantage,
valuation,
attribute,
operation,
branding